Commentary: The Book—And Bank—On Speed Records


Now that Outerlimits has two V-bottom kilo-records under its belt, the Bristol, R.I., custom high-performance boat builder can kick back and watch the orders roll in. That’s how it works, right? Big speed means big sales. After all, isn’t that what Reggie Fountain of Fountain Powerboats did back in the day?

Despite the commonly held notion that “speed sells performance boats,” it is, in fact, just a notion and not one that everyone—most notably Outerlimits Powerboats founder and owner Mike Fiore—buys into. The Reggie Fountain faithful, from current owners to former dealers, will argue otherwise but the truth is a speed record, in and of itself, sells nothing.

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