Highs and Lows from 2013: Scott Sjogren


Between new and previously owned models, Pier 57 Marine in Gurnee, Ill., sold 118 boats in 2013. That’s not a bad year, considering that the full-service high-performance powerboat dealer sold 128 boats in 2011—it’s biggest year to date. Company owner Scott Sjogren told us he has been running flat-out since January, and he was still moving at the same pace when we caught up to him a few days ago.

High: The high this year is that used boat sales have been unbelievable. We are very happy with how our consignment business has grown, and very happy with the number of referrals we’ve gotten from clients who were pleased with our consignment business. Our service center and concierge services continue to expand. Most of all, we’re happy to see that people still have what I call “the water gene.”

Low: You know, I don’t even know that we have a low to speak of. I think if anything, our biggest challenge is to sustain the high standards for service that we’ve set and continue to provide the value that people expect from us. That’s not a low or even a problem. It’s just a challenge for us, and it’s a good one to have.

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The Complete Highs and Lows from 2013