Highs and Lows from 2013: Terry Sobo

Between rolling out a few new models, attending dozens of poker runs across the country, racing in Puerto Rico, doing demo runs at Thunder Over Louisville—the official kick-off event for the Kentucky Derby Festival—and showcasing its models at various boat shows, Nor-Tech Hi-Performance Boats has had a busy and successful year. In fact, Terry Sobo, Nor-Tech’s director of sales and marketing, said the year has been one of the best he’s seen in his 20-plus years in the business. Much of that success has to do with the company’s center console lineup, which ranges from 29 to 50 feet, but the builder also has seen an uptick in performance boat sales.

Nor-Tech dealer Ned Dozier (left) joins Terry Sobo, Nor-Tech’s director of sales and marketing, for a fun run during the Key West Poker Run. Photo by Chrissy Knight

High: It’s been a great year for sure, so we’ve had quite a few highs. I think my high is the fact that we recently topped the century mark in sales of center consoles since we started offering the models in 2010. That’s pretty impressive in my opinion, and it’s definitely helped keep Nor-Tech in business through the economic downturn.

Low: I guess the low would be not having enough capacity to meet the demand for our boats. I know that’s a good problem to have, but we’ve been working on some ideas of how to segregate our business into other buildings.

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