Mercury Racing Takes Global Media Award At SEMA Show

Mercury Racing earned the 2013 Global Media Award at the Specialty Equipment Marketing Association (SEMA) Show in Las Vegas for its QC4v crate engine targeted at the automotive market. The crate engine is based off the same platform as the Fond Du Lac, Wis., company’s 1,100- 1,350 and 1,650-hp turbocharged high-performance marine engines.

Mercur Racing’s QC4v crate engine earned the company top honors at the SEMA show today.

“We are honored to be recognized by SEMA and the international media for our new QC4v crate engine,” said Rick Mackie, Mercury Racing’s senior marketing manager, in a press release from the company. “We are excited to explore the various applications for our new product in domestic and international markets,”

The SEMA Global Media Awards Program recognizes companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers throughout the world. The products are voted on by a prestigious group of international journalists who serve as judges.

“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA’s director of international and government relations, in the release. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets.”

This year, SEMA’s Global Media Awards Program included 36 judges from 19 countries. According to the release, each judge carefully reviewed and evaluated nearly 2,500 product entries at the SEMA Show before selecting the products they felt would resonate and appeal most to consumers in their home countries.