New Cigarette Website Showcases HyperLux Series And ‘Brand Refresh’

ByMatt Trulio

Optimized for mobile devices, Cigarette Racing Team’s new website went live this morning. The Opa-locka, Fla., company timed the launch to coincide with the final day of the Miami International Boat Show, where Cigarette introduced its new HyperLux series Tirranna 59 AMG Edition, 41 Nighthawk and 42 Auroris, all of which boast Mercury Racing/Mercury Marine outboard-engine options.

cigamg59tirranna 29
Mercedes-AMG und Cigarette Racing präsentieren das neue Rennboot 59’ Tirranna AMG Edition auf der Miami Boat Show 2020 // Mercedes-AMG and Cigarette Racing present the all-new 59’ Tirranna AMG Edition at the 2020 Miami Boat Show

Unveiled last Thursday at the Cigarette display, the Tirranna 59 AMG Edition is the flagship of the HyperLux segment.

“The new site gives us a platform for our brand-refresh with the HyperLux line and more,” said Skip Braver, Cigarette’s owner and chief executive officer. “It also builds on our current social media and online presence.”

The site’s landing/splash page features small images of the 41-, 42- and 59-foot beauties in the top navigation bar. At present, the 41 Nighthawk is presented front and center with a description of the boat just below. As users scroll down the page, they’ll discover several engaging categories from “Explore The Specs” to “Bespoke Possibilities.”

That site architecture/nomenclature is consistent for all HyperLux models. To view the 42 Auroris or the Tirranna 59 AMG Edition, users need only click on the image in the top navigation bar. Though the new site views flawlessly on a laptop or desktop, it is equally—if not more—striking and simple when accessed through a smart phone.

cigwebsitenew 02

Click on the image above to enjoy Cigarette Racing Team’s new website.

“The HyperLux series and the new Cigarette’s new website present a good example of our long-term planning and direction,” said Braver. “At Cigarette, we don’t just release ‘a new model.’ Everything has long-term point and purpose.”

Visitors who would like to access Cigarette’s prior website can click the company logo at the top of the page.

Related stories
Cigarette Unveils Mercedes-AMG Edition 59 Tirranna
Cigarette Swoops Into Miami With Nighthawk And Auroris
Countdown to Miami: Inside the 2020 Miami Boat Show