Sunsation Adding Center Consoles

Shown here in a rendering, the 34-footer will kick off Sunsation’s line of center consoles.

Sunsation Performance Boats will add a line of center-console models. The first offering will be a 34-footer, according to Joe Schaldenbrand, the vice president of the Algonac, Mich., company.

“We are starting will all brand-new, CAD-based designs,” said Schaldenbrand. “We have some consulting help, but most of the design work is being done by us in house.”

Schaldenbrand said he expects the 34-footer with a pair of 300-hp Mercury Verado outboard engines to retail for $180,000 to $190,000. After the 34-foot model is complete, the company will begin tooling 38- and 29-foot offerings.

All of the Sunsation center console models will have significantly wider beams than the company’s high-performance sportboats.

“The styling is really going to surprise the industry,” said Schaldenbrand. “It’s sleek—it looks fast going slow—but it’s fishable. “Wayne (Schaldenbrand) and I have had to educate ourselves tremendously on the center console fishing market. We are not going after the hardcore fishermen. We are gong after the more recreational sport fishermen.”