Sunsation Adds to Miami Show Plans

Since reporting several weeks ago on speedonthewater.com that Sunsation Powerboats will be displaying a trio of boats at next week’s Miami International Boat Show (read the story), the Algonac, Mich. company has added another boat to the mix, a 34 CCX with triple 300-hp Verado engines that will be on the water in the Mercury Racing docks at Sea Isle Marina.

Sunsation will have a new interactive display in its booth at the Miami International Boat Show. You can preview the presentation here.

Thanks to the demo boat as well as a new virtual perspective of the complete Sunsation line through a synchronized triple-screen presentation strategically positioned in its booth, Sunsation will offer a variety of customer experiences, both indoors and on the water.

“From the amount of boat videos playing around the show, it’s a ‘given’ that video helps people see how the boat performs at speed—something you can’t see while it’s on the trailer,” said Sunsation’s Joe Schaldenbrand. “Our presentation this year takes it to another level, allowing visitors to experience three different perspectives, at the same time, putting them closer to the true lifestyle experience which the Sunsation brand is all about.”

John Potts of American Performance Media said the technology is similar something he originally developed for Royal Caribbean Cruises.

“Cruise lines are very competitive within their market and are always looking to expand the overall cruising experience to their guests,” Potts said. “On ‘sea days’ where guests are limited to activities on board the ship, it’s important to keep them engaged and entertained. We discovered that the multiple perspective experience of our presentations not only engaged guests at a deeper level but helped direct them to their next decision desired by the line. I appreciate Sunsation’s support in proving this same dynamic in the boat sales arena and am excited about the results we’ll document in regard to sales leads.”

Potts has set up a preview of the presentation on his website.

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Sunsation Adding 32 CCX