Sunsation’s Largest Dealership To Expand Destin Operations With Move

With the recent move to a former powerboat dealership’s space in Destin, Fla., Captain’s Choice, the nation’s largest dealer of Sunsation Powerboats and a dealer for the Algonac, Mich., sportboat and center console builder for the past 15 years, is expanding substantially. Opening in April, the new Captain’s Choice plant in Destin boasts a 36,000 square-foot, full-service facility that offers provides rack storage for more than 275 boats as well as dockside services.

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The new facility for Captain’s Choice is good news for Sunsation customers in the Emerald Coast area.

“When we came to Destin 15 years ago to start our business, there was an empty lot where the marina now stands.” said Mitch Kaplan, the principal of Captain’s Choice, in a press release from Sunsation. “As this area has grown, so have we. When the facility became available in January, we immediately took the opportunity to expand our operation to better serve our customers. We’ve completely remodeled the interior showroom and upgraded the service facility and will be increasing our inventory of new and pre-owned Sunsation boats.”

Joe Schaldenbrand, one of the owners of Sunsation, which recently added Performance Boat Center as its Lake of the Ozarks dealer in Central Missouri (read the story), said he is delighted with dealership’s expansion and new location in Brook Bridge Marina. (Major landmarks near the marina include the Emerald Coast water tower and a highly visible display of a Sunsation 32 SS sportboat.)

“Mitch Kaplan has always been Sunsation’s premier dealer on the Emerald Coast, said Schaldenbrand, the vice president of the boat company, in the release. “He has sold more than 125 new and pre-owned Sunsations since he joined our team. We are excited for Mitch and his crew and congratulate them on their new location.”

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