Road Warrior: Mercury Racing’s Promotional Vehicle Heading To LOTO

Before the year has ended, the Mercury Racing Experience Truck will have logged thousand of miles at various events around the country. Mercury Racing propeller program manager Scott Reichow (far right) has traveled extensively with the vehicle this year.

For the second time this summer, the “Mercury Racing Experience Truck”—a mobile display vehicle that showcases several of the Fond du Lac, Wis., high-performance marine engine and accessory company’s most popular products—will find a home at the Lake of the Ozarks in Central Missouri. In June, the folks at Mercury Racing sent the fan-popular rig to the Cigarette Owners Rendezvous at Performance Boat Center. Starting tomorrow night, the truck will be front and center at the Shootout On The Strip street exhibit sponsored by Waves and Wheels before it finds a more-permanent home for the weekend in front of Captain Ron’s, the host venue for the event.

“The Mercury Racing Experience Truck has been on an extensive tour this summer that I call the ‘Steel Wheels Tour,’ a play on words to promote the experience truck tour of various poker runs and special events, and also to promote our performance propellers,” said Rick Mackie of Mercury Racing. “The official tour started in late April at the Desert Storm Street Party where we also launched our MAX5 propeller. We have been conducting consumer lead management surveys at various events where qualified participants—current performance boat owners—win a Mercury Racing MAX5 T-shirt for taking a short iPad survey. Our official Mercury Racing merchandise was available for purchase on-site at Desert Storm and Boyne Thunder events, just as it will be during the Shootout.”

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