The Finer Things—Sea, Land, Time
Even if I had all the money in the world—and I’m more than a few bucks shy—I wouldn’t buy a fancy watch. I have an iPhone 8. If I need to know the time, I look at it. All I have to do is remove it from my right ear.
At the SLT Collection, fine watches, exotic boats and gorgeous sports cars blend into a massive display of eye-candy (click image to enlarge). Photos copyright Speedonthewater.com/SLT Collection.
But one person’s “Why bother?” is another’s “Got to have it,” and when it comes to pretty, expensive things judgement is silly. Not your money, not your circus, not your monkeys, none of your business, right?
So despite that SLT Collection in Fort Lauderdale, Fla., has a wall-full of exquisitely displayed—and rigorously secured (don’t even think about it)—pre-owned timepieces from the likes of Patek Philippe, Audemars Piguet, Cartier and Rolex for sale, what I covet are the pre-owned Nor-Tech and Outerlimits performance boats, as well as the McLaren and Aston Martin exotic automobiles that take up the rest of the massive facility.
Partners in the venture and life itself, Scot Conrad and Dustin Simon—names familiar to those who have followed the marine industry since the late 1990s—started the project more than a year ago. Their over-arching goal for SLT, which stands for Sea, Land and Time—is to create a boutique experience, albeit a massive one, for aficionados of all three.
They acquired the former giant industrial-space on West Sunrise Boulevard, gutted it, and created a two-story showroom capable of holding big performance boats in two separate areas. One is for display, the other for storage. And there’s still plenty of space left over, at least in the storage area, for vehicles from sports cars to Freightliners.
SLT Collection—before and after.
and then