Mercury Marine Establishes Record-Setting Presence In Fort Lauderdale

During the Fort Lauderdale International Boat Show, which ended earlier this week, almost 50 percent of the in-water boats on display were equipped with either Mercury Marine or Mercury Racing engines and, according to a press release from the Fond du Lac, Wis., company, and “had more outboard engines on display throughout the entire show than any other engine manufacturer.” According to the release, for two consecutive years at the South Florida event, Mercury’s presence on has increased by close to 25 percent each year.

Mercury Marine and Mercury Racing outboard engines dominated the recent Fort Lauderdale International Boat Show.

“To kick off the North American boat show season with nearly half of the on-water boats on display showcasing Mercury outboards is a powerful statement that consumers are demanding Mercury engines,” said John Pfeifer, Mercury Marine president, in the release. “Both our mainline and Mercury Racing outboards continue to grow in demand in key saltwater markets and it was great to hear from consumers in Fort Lauderdale who are asking for Mercury four-stroke power.”

The Fort Lauderdale event was the first North American boat show where Mercury showcased all 19 of its new V-8 and V-6 four-stroke outboard engines released earlier this year. (The company launched the V-6 outboard line in February at the Miami International Boat Show and unveiled the V-8 four-stroke outboard lineup in late May 2018.”

Among the builders showcasing Mercury Marine and Mercury Racing outboards on models at the show was Nor-Tech Hi-Performance Boat of North Fort Myers, Fla. In addition to a pair of Mercury/Mercury Racing-outboard-powered 45-footers, the company exhibited its 200th 390 Sport Center Console, which was powered by Mercury Racing Verado 400R outboards.

“We have enjoyed an exclusive relationship with Mercury Marine for several decades and I have never seen more Mercury engines in Lauderdale than I did this year,” said Henrik Margard, Nor-Tech’s vice president of manufacturing, in the release. “Just walking the show, we saw more boats with Mercury outboards than anyone else. It was great to see that as the saltwater market continues to grow, consumers are gravitating toward Mercury.”

Related Story: Nor-Tech Celebrates 390 Sport No. 200 During Fort Lauderdale Show